Allentown and Bethlehem See Mobile Payment Use Soar!

MobileNOW!, the global technology innovator with the world’s most flexible and user-friendly mobile payment for parking, has successfully expanded mobile payment in Allentown, Pennsylvania and Bethlehem, Pennsylvania with more than 35% revenue growth in the last twelve months!

Allentown initially leveraged the MobileNOW! platform for on-street spaces, and the new expansion consists of off-street facilities managed by the Allentown Parking Authority.

Bethlehem has seen double-digit growth in on-street locations due to area businesses, new signage and a social media campaign.

Customers can park and pay using the MobileNOW! app to manage their parking session quickly and conveniently, even extending their parking time remotely.

“We’ve seen great customer satisfaction throughout the Lehigh Valley—Allentown, Bethlehem, Easton and Reading,” said John Oglesby, MobileNOW! President and CEO. “We applaud these four great Lehigh Valley communities for the many enhancements they are making from their new websites and signage to new facilities and technologies. It’s a great service to their citizens and visitors alike.”

Since the initial MobileNOW! deployments in 2013, residents and visitors have continued to increase mobile payment adoption, which is now the preferred payment source for parking in the Lehigh Valley.

Oglesby added, “We are proud of our partnerships with our customers in these four great cities, and will continue to support the joy, convenience and peace of mind MobileNOW! provides with each transaction.”

Oglesby and team will be available for questions and discussion booth #703 at the upcoming Parking Industry Expo (PIE) conference in Chicago on March 5-8.

About the City of Allentown
Pennsylvania’s third most populous city, Allentown is currently the fastest growing city in all of Pennsylvania with nearly 120,000 residents. Allentown constitutes a portion of the New York City Metropolitan Area and is the county seat of Lehigh County. In 2012, the city celebrated the 250th anniversary of its founding in 1762.

For more information about Allentown, visit or

About the City of Bethlehem
Bethlehem, with a population of more than 75,000 people, is located in eastern Pennsylvania and lies in Northampton and Lehigh counties. Bethlehem borders with the cities of Allentown and Easton and is part of the greater Lehigh Valley community.

The Bethlehem Parking Authority was founded in 1988 and provides comprehensive parking management services including valet parking, pay stations, meters, event parking, and enforcement.

For more information about Bethlehem, visit or

About the City of Easton
The County Seat for Northampton County, Easton is uniquely located within an hour of New York City, Philadelphia and the Pocono Mountains. Home of Lafayette College, the National Canal Museum and the Crayola® Factory, Easton is filled with attractions.

For more information about Easton, visit or

About the City of Reading

Reading, with a population of nearly 100,000 is the fifth-largest city in Pennsylvania. Located in southeastern Pennsylvania in the Lehigh Valley, the Reading Parking Authority is responsible for 6,000 off-street and 1,100 on street parking spaces.

Learn more at or

About MobileNOW!, LLC

MobileNOW! LLC, headquartered in Rockville, MD, is the global pioneer, innovator and leading provider of mobile phone payment. The customizable MobileNOW! platform, also known as the world’s most flexible and user-friendly mobile payment solution for parking, has expanded into nine countries and is the only mobile payment solution developed by parking professionals with operations experience. MobileNOW! dramatically improves customer experience and client revenues. MobileNOW! enables virtual payment and big data collection options and offers full enforcement, management and reporting capabilities, which tracks driver behavior.

MobileNOW! masters all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit  and

Media Contact

John Oglesby
MobileNOW! LLC
2275 Research Blvd, Suite 500
Rockville, MD 20850