The Bethlehem Parking Authority (BPA) in conjunction with the Downtown Bethlehem Association, has announced a special promotion for customers to “Shop Small” downtown and enjoy the annual festival, Spring on the Southside.On Saturday, April 22, customers who park and pay using the free MobileNOW! app will receive up to three free hours of parking on the 3-hour on-street parking meters.

The BPA provided a similar promotion during Small Business Saturday in November 2016. Customers responded positively to the free parking promotion and continue to enjoy the convenience of using the MobileNOW! app to manage their parking session remotely while shopping and dining.

Downtown patrons have particularly favored the ability to extend parking time from anywhere, easily avoiding a parking citation before a session expires.

“We applaud the City of Bethlehem for continuing their customer-centric approach to parking—from new signs and decals to special promotions and social media to free parking every Sunday,” said John Oglesby, MobileNOW! President and CEO. “The BPA has been a great partner in leveraging technology to further customer satisfaction and grow revenues for the city.”

To park by app in Bethlehem, customers can scan the QR code on parking signs and decals or search ‘MobileNOW!’ in their device’s app store.

About the City of Bethlehem
Bethlehem, with a population of more than 75,000 people, is located in eastern Pennsylvania and lies in Northampton and Lehigh counties. Bethlehem borders with the cities of Allentown and Easton and is part of the greater Lehigh Valley community.

The Bethlehem Parking Authority was founded in 1988 and provides comprehensive parking management services including valet parking, pay stations, meters, event parking, and enforcement.

For more information, visit or

About MobileNOW!, LLC
MobileNOW! LLC, headquartered in Rockville, MD, is the global pioneer, innovator and leading provider of mobile phone payment. The customizable MobileNOW! platform, also known as the world’s most flexible and user-friendly mobile payment solution for parking, has expanded into nine countries and is the only mobile payment solution developed by parking professionals with operations experience. MobileNOW! dramatically improves customer experience and client revenues. MobileNOW! enables virtual payment and big data collection options and offers full enforcement, management and reporting capabilities, which tracks driver behavior.

MobileNOW! masters all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit  and

Media Contact

John Oglesby
MobileNOW! LLC
2275 Research Blvd, Suite 500
Rockville, MD 20850