MobileNOW!, the global technology innovator with the world’s most flexible and user-friendly mobile payment solution for parking, has partnered with the Borough of West Reading, Pennsylvania to encourage local patrons and visitors to “shop small” on Small Business Saturday.
On Saturday, November 30, 2019 (the day after Black Friday), customers parking in West Reading will receive three hours free parking when they start their session using the MobileNOW! app.
“Small Business Saturday is such a great event to reinvest in local communities, and we are ecstatic to provide this service to encourage customers to “shop small” during the giving season,” said Lee Whittemore, MobileNOW! Vice President of Operations. “And, we continue to celebrate our expanded footprint in the Lehigh Valley with the addition of West Reading earlier this year.”
The Shop Small movement began as an effort to impact local communities across the United States.
According to the 2019 Small Business Economic Impact Study, for every dollar a consumer spends at a small business, approximately 67 cents stays within the community.
MobileNOW! is participating in several free parking promotions throughout the Lehigh Valley, including Small Business Saturday in Bethlehem, and the day before Thanksgiving in Allentown. Starting on Black Friday, the City of Easton is providing free parking every weekend through December 22.
For more information about the Borough of West Reading, visit https://www.westreadingborough.com/.
About MobileNOW!, LLC
MobileNOW! LLC is the global pioneer, innovator and leading provider of mobile payment for parking. The customizable MobileNOW! platform, also known as the world’s most flexible and user-friendly mobile payment solution for parking, has expanded into nine countries and is the only mobile payment solution developed by parking professionals with operations experience. MobileNOW! dramatically improves customer experience and client revenues. MobileNOW! enables virtual payment and offers full enforcement, management and reporting capabilities.