MobileNOW!, the global technology innovator with the world’s most flexible and user-friendly mobile payment solution for parking, has announced this week its successful launch of pay-by-plate parking in Allentown.

Allentown, seated in Eastern Pennsylvania, is located in the Lehigh Valley where MobileNOW! is widely adopted in four populous cities—Bethlehem, Easton, Reading, and West Reading.

Previously, Allentown customers could park and pay using the free MobileNOW! app via pay-by-space parking.

“We are so thrilled to bring license plate-based parking to Allentown,” said Lee Whittemore, MobileNOW! Vice President of Operations. “Pay-by-plate parking delivers even more convenience to app users—and, with convenience comes soaring customer satisfaction.”

Whittemore added, “We have served the Allentown Parking Authority and its customers for many years, and it’s a sincere pleasure to watch technology adoption grow and transform.”

For more information about the Allentown Parking Authority, visit allentownparking.com.

About MobileNOW!, LLC

MobileNOW! LLC is the global pioneer, innovator and leading provider of mobile payment for parking. The customizable MobileNOW! platform, also known as the world’s most flexible and user-friendly mobile payment solution for parking, has expanded into nine countries and is the only mobile payment solution developed by parking professionals with operations experience. MobileNOW! dramatically improves customer experience and client revenues. MobileNOW! enables virtual payment and offers full enforcement, management and reporting capabilities.

For more information, visit www.mobile-now.com. For media inquiries, contact media@mobile-now.com.